The last time I wrote about the Washington Redskins name change saga, I got a lot of feedback from people saying that I didn’t know what I’m talking about. Those people think that the Redskins should just focus on football instead of the name change. Well now this issue is going to be brought to a much bigger audience.
A California tribe called The Yocha Dehe Wintun Nation has paid for a slot during the NBA Finals to air their anti-Redskins commercial.
“In the 60-second ad that will air tonight, Native Americans tick off the name they are proud to be called. They include father and mother, survivor and patriot, unyielding and indomitable. In the end, a voice says “Native Americans call themselves many things. The one thing they don’t” — and the screen holds the image of a Redskins helmet. ”
“We applaud the Yocha Dehe Wintun Nation for having the vision and commitment to ensure that the American public receives the message loud and clear that Native Americans strongly oppose the use of this disparaging slur,” NCAI Executive Director Jackie Pata and Oneida Indian Nation Representative Ray Halbritter said in a joint statement. “By airing this ad during the NBA Championships, this message for change will be brought into the living rooms of millions of American all across the country.”
The commercial will air in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington during the game. Let’s see how the Redskins organization will respond to this.