Joe Namath got the Super Bowl off to a rousing start by walking out to midfield for the coin toss wearing a coyote fur coat. According to the Hollywood Reporter, Namath Googled “New York furs” and found Marc Kaufman whose shop he visited on the Wednesday before the Super Bowl.
Kaufman says Namath tried on a “blue mink and a red fox”, but eventually settled on the coyote hooded coat that set him back $3,000.
While most were absolutely delighted to see Namath at the 50-yard line in a coyote coat, PETA meanwhile was not. In fact, the organization that champions animal rights called Namath and his coat an “embarrassment”.
The real embarrassment on Sunday was Joe Namath’s caveperson coat. No matter what he spent on that eyesore, the animals who were trapped, bludgeoned, electrocuted, or skinned alive for their fur paid a lot more—the ultimate price, in fact—and viewers across the country agree that it was too high a price, as demonstrated by the outpouring of anti-fur messages that hit Twitter the second that Namath’s coat hit the screen. PETA is asking Joe, who swore off fur when his wolf-skin bedspread horrified his fans decades ago, to donate the coat so that we can give it a proper burial. From the tweets, we also bet that the next time Namath is looking for a game-day look, he’ll reach for something that will make people feel warm and fuzzy about him and not remember the warm and fuzzy animal who died for that awful look.