On Wednesday we posted a story with the screen shot above from the official Louisville Cardinal Online Store informing you that both Adidas and Louisville were looking to cash out on Kevin Ware’s injury.
Well, that’s not completely true according to Louisville sports information director Kenny Klein. Klein told WDRB News that Louisville approached Adidas to create a tribute t-shirt for Kevin Ware. And from there Adidas created the t-shirt. Then, fan demand kicked in and Adidas decided to sell the shirt.
As for Louisville’s cut from the shirt, AD Brent Seebohm says the school has decided to waive it.
U of L associate athletic director Brent Seebohm said that U of L, “proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university’s scholarship fund.”
As with anything, somebody’s making money. But in this case, the U of L athletic association says it isn’t cashing in.
Very admirable, Louisville.