Armstrong isn’t coming clean because it’s the right thing to do. He’s not even coming clean because all the deceit and lies are eating at him. He’s basically doing all of this because he needs money. And lots of it.
So how does a man that can no longer compete in his sport make money? With sponsorships.
And how does a man attempt to recoup the sponsorships he lost because he continued to lie about doping? Tell the truth about doping.
And guess what? It just might work with Nike CEO Phil Knight.
Nike might reunite with Lance Armstrong after all … despite terminating its contract with the disgraced cyclist last year — so says the Nike CEO Phil Knight.
Phil was out in DC yesterday when we asked if Lance and Nike might patch things up after the cyclist admitted to using PEDs — and Phil responded, “Never say never.”
So when you see Armstrong pouring out his heart on Thursday night, just know he has dollar signs running around in his head.