MLB to hold live auctions during All-Star events

MLB is constantly looking for ways to draw more eyes to their All-Star events. Their most recent ploy is to hold live auctions during all the 2012 MLB All Star Game events.

What exactly does that mean?

Well apparently, players will use their equipment in the events like normal. Then on the field, they will autograph the used piece of the equipment while the event is still going on. And then, the used equipment will instantly be put up for auction.

Are you intrigued yet?

The 2012 MLB All-Star Live Auction will be a constant presence through all four events — Sunday’s doubleheader featuring the SiriusXM All-Star Futures Game and the Taco Bell Legends & Celebrity Softball game; the State Farm Home Run Derby on Monday; and the 83rd All-Star Game on Tuesday. Game-used and autographed items will be authenticated on the field and immediately listed on the auction. Bidding closes on July 18.

“We are extremely excited to give our fans this first-ever opportunity to bid in real-time at the MLB.com Auction on items that have just been used and authenticated at the most important All-Star gatherings in all of sports,” said Noah Garden, executive vice president of revenue for MLB Advanced Media. “Bidding on game-used Major League Baseball items has become a popular year-round activity for fans, and this will mark the first time in the history of MLB.com that a live auction has taken place. There are four big events at All-Star Week, so there will be something for everyone.”

Noah had us intrigued until the phrase, “the most important All-Star gatherings in all of sports” came out of his mouth. Now, we’re not so intrigued.

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